Do you want to start your own florist?

Learn how to become a florist with PENELOPES Academy

Spend the day with us, learn how we work, make real bouquets, and take everything home with you.Suitable for complete beginners.Train one to one, two to one, in a group or online.

See the courses Book now

A Penelopes Academy training day in our studio

What you will learn

You'll train in a real studio setting on real stems, the same way we work at PENELOPES every day: hand tying, our pale pinks and whites, ribbon, wrapping, and the finishing touches we're known for.

You will learn how to make:

Our viral Princess bouquet
A 25 rose bouquet
A traditional hat box
A basic funeral letter

And every student also gets:

You take home everything you have made
Your own toolkit and apron to take away
A full pricing breakdown of exactly what we put in each of our bouquet sizes
Everything you need to know about nationwide delivery
Access to PENELOPES Wholesale
Optional business course
Academy certificate

Pick how you train with us

Our training is available in person or online as one to one, or as a group workshop. You learn exactly the same either way, so pick whichever suits you.

Pick how you would prefer to learn

One to one

We build the session around your level, using our signature techniques, on a date that suits you. Everyone learns at different speeds, so it can take more or less time depending on how long it takes you to feel confident you can recreate everything on your own.

Just you and Kristina, so you can remake everything as many times as you need
Blackpool on Saturdays, Norfolk on Tuesdays
Training with a friend? Two to one is £800 per person, with a £100 deposit each

Tell me moreBlackpool Tell me moreNorfolk

Here's what previous students have to say

I trained with PENELOPES in September last year after deciding I wanted to take the leap from working a 9–5 to building my own business and pursuing something I truly love.

The course gave me so much knowledge, confidence and courage to take that next step. Even though it was group training, Kristina made the whole experience feel incredibly personal, almost like one-to-one tuition.

If you're considering training with PENELOPES, I would honestly say: go for it! It was 100% worth it, and I'm so grateful for everything I learned. 💗💗💗
Ps. Petals · trained with us September 2025

Trained with us

300+ florists and counting

They now run studios, do weddings and events, and work from home all over the UK. Here are some of them.

@108stems@_prettylittleflowersx@achifloral@antherandstem@asterandbumble@barnandbloomflorist@bellafloralco@bellaluxe_boutiquexx@bettys_bouquets_@bloom_haus_@bloomdale_flowers@blooming_sisterflowers@bloomsfloralanddesign@blossomboutiquebyzey@bougiebloom1@bunchesballoonsandbakes@butlersbloomuk@charlysblooms@daniellas_flowers@dollhouseflowers@elianarosepetals1@enchanted_bouquets_uk@extraeventsscotland@flora_lilly_flower_boutique@floral.designs_co@floralsangelique@florisia.by.gemma.marie@floweredbyfaith@flowers.by.lulu@flowersbykatie__@formosaflowers@giftandballoonlounge@hause.of.blooms@hkflorals_@house.of.bouquetss@howaypetal@its_my_party_sam@laperlaflorist@lavish.lilacs@lilia_atelier_est25@littlelilac2025@loveliv_x@luxebotanics@missmollyrose_x@nancybowsflowers_@ohsoflowers_@pa.floral_@petal_and_thorn_london@petalandstemmm@posie_andpeach@pretty_perfect_flowers@prettypetalcompany1@ros_asgarden@royal_stems_@sister_stem@skyespetalboutique@statement.stems@stemandkisses@sweetps_floristry@the_stem_room@theblossomboxnewcastle@theflowerartistwickford@theflowerclubmcr@thepetalroomxx@theweddinghousebypspetals@vsflowers__@willowsbloomhaus@yourstrulyluxuryflorist@108stems@_prettylittleflowersx@achifloral@antherandstem@asterandbumble@barnandbloomflorist@bellafloralco@bellaluxe_boutiquexx@bettys_bouquets_@bloom_haus_@bloomdale_flowers@blooming_sisterflowers@bloomsfloralanddesign@blossomboutiquebyzey@bougiebloom1@bunchesballoonsandbakes@butlersbloomuk@charlysblooms@daniellas_flowers@dollhouseflowers@elianarosepetals1@enchanted_bouquets_uk@extraeventsscotland@flora_lilly_flower_boutique@floral.designs_co@floralsangelique@florisia.by.gemma.marie@floweredbyfaith@flowers.by.lulu@flowersbykatie__@formosaflowers@giftandballoonlounge@hause.of.blooms@hkflorals_@house.of.bouquetss@howaypetal@its_my_party_sam@laperlaflorist@lavish.lilacs@lilia_atelier_est25@littlelilac2025@loveliv_x@luxebotanics@missmollyrose_x@nancybowsflowers_@ohsoflowers_@pa.floral_@petal_and_thorn_london@petalandstemmm@posie_andpeach@pretty_perfect_flowers@prettypetalcompany1@ros_asgarden@royal_stems_@sister_stem@skyespetalboutique@statement.stems@stemandkisses@sweetps_floristry@the_stem_room@theblossomboxnewcastle@theflowerartistwickford@theflowerclubmcr@thepetalroomxx@theweddinghousebypspetals@vsflowers__@willowsbloomhaus@yourstrulyluxuryflorist

@_bettysblooms_@_thefloral_edit@angelsluxuryflowers@arabellaflowers931@atelierfloral.co@beau_bouquetsxo@bellafloralco_@bellas__blooms@bfleurflorist@bloombar.hartlepool@blooming_rosiex@bloomsbyb_x@bloomslola@blushhandbloome@bouquet.glasgow@burstoffloral@catterall_blooms_floral_design@daintydesiresx@darla.bloom.florals@elfleuruk@elianasflowers@extraevents_manchester@fiori.flowers_@florae.uk@floral_edit_@floraluxe.x@flowerbellecardiff@flowerlab_newcastle@flowersby_jade@forbloomingsake@garden.of.edith_@hashtag___rose@hertsprestigepetals@honeybloomsx@houseofbellafiore@hy.blooms@josephinesflorist@larosafloristuk@libs.florist@lillianasflowers_@llluxeevents@lucindasblooms@maplebloom_flowers@missroots_floristry@navyroses_@onceina.bloom@peggypatchflorals@petaland_poise@petals_and_posies_bristol@posiethefloriststudio@pretty_petals_nw@ps.petalsx@rosalilyfloristry@samanthasblooms@sixprimrose@sofeliaflowers@stemandco__@stemsocietyuk@the_bloomroomcheshire@thebloombarxx@thefloralconcept_@theflowercart.co@theflowerstudio_bykendall@thesignaturepetalcompany@violet_bouquetsx@wildflowerfloristry24@willowsflowersx@zaira_floressence_floristry@_bettysblooms_@_thefloral_edit@angelsluxuryflowers@arabellaflowers931@atelierfloral.co@beau_bouquetsxo@bellafloralco_@bellas__blooms@bfleurflorist@bloombar.hartlepool@blooming_rosiex@bloomsbyb_x@bloomslola@blushhandbloome@bouquet.glasgow@burstoffloral@catterall_blooms_floral_design@daintydesiresx@darla.bloom.florals@elfleuruk@elianasflowers@extraevents_manchester@fiori.flowers_@florae.uk@floral_edit_@floraluxe.x@flowerbellecardiff@flowerlab_newcastle@flowersby_jade@forbloomingsake@garden.of.edith_@hashtag___rose@hertsprestigepetals@honeybloomsx@houseofbellafiore@hy.blooms@josephinesflorist@larosafloristuk@libs.florist@lillianasflowers_@llluxeevents@lucindasblooms@maplebloom_flowers@missroots_floristry@navyroses_@onceina.bloom@peggypatchflorals@petaland_poise@petals_and_posies_bristol@posiethefloriststudio@pretty_petals_nw@ps.petalsx@rosalilyfloristry@samanthasblooms@sixprimrose@sofeliaflowers@stemandco__@stemsocietyuk@the_bloomroomcheshire@thebloombarxx@thefloralconcept_@theflowercart.co@theflowerstudio_bykendall@thesignaturepetalcompany@violet_bouquetsx@wildflowerfloristry24@willowsflowersx@zaira_floressence_floristry

After training

Built from what our students needed

After training, our students kept running into the same walls. No wholesale access. Very high minimum orders at local wholesalers. Not knowing how to run the business side. We built an answer to each one.

Wholesale stems

PENELOPES Wholesale is our own wholesaler for everyone who has trained with us. Thousands of stems from Holland to your door, no minimum order, sundries in stock.

Added extra

FloristFlow

Students were struggling to price a bouquet and place orders properly, so we worked with a software company to build FloristFlow, with the pricing calculator and tools we use day to day.

Separate company. Optional extra, not part of the course fee. May change over time.

Added extra

Business course

Practical guidance on running a floristry business: pricing, orders, client work, and the steps to go professional after academy training.

Optional for every student after training. Priced separately and may change over time.

Common questions

Do you need floristry experience?

No. We built group training for beginners. We shape one to one sessions around whatever level you are at on the day.

What is the difference between one to one and group training?

We cover exactly the same on both. Group training is a day with 12 to 14 people. One to one is just you and the founder of PENELOPES, so you can remake everything as many times as you need and ask as many questions as you like. Some people learn better one to one, others prefer being in a group.

Can you build a floristry business after training?

Yes. Plenty of the people who train with us go on to take weddings and events, or fit floristry around other work. Some open their own studio or shop, others work from home. It is as flexible as you need it to be, and you can absolutely build a business from here. We also offer wholesale, FloristFlow onboarding, and a business course as optional extras afterwards.

What does the £100 deposit cover?

It secures your place and goes towards the stems, the toolkit, the venue, and everything prepared in advance for your course.

Where is training held?

Blackpool · Saturdays, two sittings: 9am to 2pm or 2pm to 7pm.

Norfolk · Tuesdays, 10am to 3pm.

Group training day · 10am to 5pm, at the Blackpool studio.

Online · Thursdays by Zoom, for anyone who cannot travel to us. Everything you need is sent to you the day before.

Pick your course above to see the dates available. We confirm your venue, address and arrival time in your booking email. Want a location that is not open yet? Email info@penelopesflowers.co.uk and we will let you know as soon as dates go live.

What should you bring?

Everything is provided for you, so you do not need to bring anything with you. We do recommend bringing a drink and any food you will need during the course.

Are FloristFlow and the business course included?

They are optional extras we offer to every student after training, priced separately. Both may change over time.

How do you book?

Pick one to one, group or online above, tap I'm ready to book on your course, choose your date and pay the £100 deposit to secure it. If you would like to talk it through first, email us at info@penelopesflowers.co.uk.

Your seat on the course

So what are you waiting for?

You have seen what we teach and how the days run. The next step is booking your place.

Book your place

Not ready to book yet? That is completely fine. This is a big step. Email us any questions at info@penelopesflowers.co.uk.

Coming soon...

PENELOPES Under 18s

We are extending the academy to under 18s, because the best time to fall in love with something is when you are young. Penelope, who the whole thing is named after, has grown up around flowers.